The ‘mini canvas tote bags certainly sold more quickly than we anticipated,’ Trader Joe’s representative Nakia Rohde said when the bags went viral in March 2024.
Trader Joe’s viral mini totes are back
The Trader Joe’s viral mini canvas tote bags that caused a frenzy last year are back and so is the craze.
Trader Joe’s beloved mini canvas tote bags are back, just in time for Easter.
The California-based grocery store chain confirmed to USA TODAY last month it would release its mini canvas totes in April at stores nationwide, and now they’re finally appearing on shelves.
The bags cost $2.99 and are available in pastel shades of blue, pink, purple and green.
Customers who want the mini totes should act fast as they’re a limited-time product and each store decides its own merchandising plan, a Trader Joe’s spokesperson told USA TODAY.
“If customers have any questions about product availability, they can ask any Crew Member in their neighborhood store,” according to the spokesperson.
Trader Joe’s mini tote bags went viral in 2024
In March 2024, the mini totes became so popular that customers waited in lengthy lines to get their hands on them. Viral videos on TikTok showed frenzies and long lines at the stores, where employees were often forced to limit how many bags customers could purchase.
The “mini canvas tote bags certainly sold more quickly than we anticipated,” Trader Joe’s representative Nakia Rohde told USA TODAY in March 2024. “Before we had the opportunity to promote them in any way, customers across the country found them at their neighborhood Trader Joe’s.”
The overwhelming hype led people to list the bags for as much as $500 on online marketplaces like Facebook and eBay. At the time, Trader Joe’s made it clear that it was aware of the resellers, adding that it was “done without our approval or authorization and outside the controls of our quality-minded supply chain.”
The company continued, “To be clear, we neither condone nor support the reselling of our products and do all we can to stop the practice.”
Contributing: Eric Lagatta, Jonathan Limehouse & Taylor Ardrey, USA TODAY
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [email protected].
